Hey, I’m Brandon, owner of Up Outdoors. As a generational DIYer, I grew up in my family’s workshops, learning firsthand how to design and build useful tools. When we weren’t working in the shop, we were outdoors, exploring the waters and woods that we love. Those passions for the outdoors and craftsmanship naturally intertwined, leading us to create innovative tools that make outdoor adventures even better.

Up Outdoors was built around the idea of creating products designed to get gear up and off the ground—bringing functionality and durability to everything we make. Every product is designed, tested, and built right here in the Northwoods of Wisconsin, using quality components to ensure they last for generations to come.

The support of my customers, friends, and family fuels my passion for what we do. Expanding our network of like-minded outdoor enthusiasts is a huge part of why Up Outdoors was founded. So, join us as we take on new adventures, explore, and keep building things that make the outdoors even better.